By Tamar Satov
CPACanada.ca
January 1, 2018

Battling investment bias

For two days last October, hundreds of people waited in line at Dundas Square in downtown Toronto, snaking toward a pastel-pink pop-up booth. Those with enough patience to queue for an hour or more were rewarded with ... a doughnut. Not just any doughnut, mind you, but a gourmet variety from a local doughnut “boutique,” beautifully packaged in a rose-coloured house-shaped box.

More importantly, the doughnut was free. More...