By Lou Carlozo
US News & World Report
July 22, 2016

The Irrational Investor and Behavioral Finance

Investors do crazy things for odd reasons, but experts are getting a grip on investment's human side.

Just as anyone knows who's come home to the sight of a dusty moose head purchased on eBay – and the excited spouse bragging about snagging the Moose Noggin Deal of the Decade – otherwise sane people have the craziest reasons for doing what they do with their money.

And the finance-strange behavior connection certainly doesn't stop with consumers. More…