by Yasmin Anwar, Media Relations, UC Berkeley September 4, 2018

by Yasmin Anwar,
Media Relations, UC Berkeley September 4, 2018

Why we stick to false beliefs: Feedback trumps hard evidence

Ever wonder why flat earthers, birthers, climate change and Holocaust deniers stick to their beliefs in the face of overwhelming evidence to the contrary?

New findings from researchers at UC Berkeley suggest that feedback, rather than hard evidence, boosts people’s sense of certainty when learning new things or trying to tell right from wrong…More